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After the deal: Endomondo founder Mette Lykke not running for the hills  after $85 million acquisition - Tech.eu
After the deal: Endomondo founder Mette Lykke not running for the hills after $85 million acquisition - Tech.eu

In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews

Under Armour agrees MyFitnessPal sale for US$345m - SportsPro
Under Armour agrees MyFitnessPal sale for US$345m - SportsPro

Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021

Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo |  DC Rainmaker
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker

Under Armour acquires MapMyFitness for $150M | MobiHealthNews
Under Armour acquires MapMyFitness for $150M | MobiHealthNews

Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will  it Pay Off? - Digital Innovation and Transformation
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation

Under Armour acquires popular health and fitness apps MyFitnessPal and  Endomondo
Under Armour acquires popular health and fitness apps MyFitnessPal and Endomondo

Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by  2021 | MobiHealthNews
Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews

Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks  To Keep Pace In Digital Fitness | TechCrunch
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch

The MyFitnessPal app is seen on a smartphone in Golden, Colorado February  5, 2015. Under Armour Inc, which provides sports clothing and accessories,  has acquired two mobile apps for about $560 million,
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,

Chart: Sportswear Giants Stock Up on Fitness Apps | Statista
Chart: Sportswear Giants Stock Up on Fitness Apps | Statista

Gritness Is Latest Fitness App Acquired By Under Armour
Gritness Is Latest Fitness App Acquired By Under Armour

Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million
Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million

Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch

Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Under Armour Acquisition Tactical Boots in Black for Men | Lyst

Under Armour Takes Research and Development to the Next Level
Under Armour Takes Research and Development to the Next Level

Under Armour spends $560M to acquire MyFitnessPal and Endomondo |  MobiHealthNews
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews

Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo |  DC Rainmaker
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker

Under Armour's connected fitness apps now have 140 million users |  MobiHealthNews
Under Armour's connected fitness apps now have 140 million users | MobiHealthNews

Exclusive: Under Armour acquihires Gritness, a group workout finder app |  MobiHealthNews
Exclusive: Under Armour acquihires Gritness, a group workout finder app | MobiHealthNews

Why Under Armour's app strategy failed - Modern Retail
Why Under Armour's app strategy failed - Modern Retail

Under Armour: Sports apparel firm Under Armour shifts to distributor model  - The Economic Times
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times

Under Armour buys MapMyFitness in $150 million wearable computing play |  ZDNET
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET

Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less  Than It Paid | Barron's
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's